We have a simple yet effective link-building process. First, we analyze your website to identify the strongest USPs of your services and the locations you serve. Using this information, we create content that’s relevant to your business and positions your service as an authority in your niche. Once the content is ready, we publish it on business blogs with do-follow backlinks pointing to the related pages on your site (service pages, contact page, home page, location pages, depending on the content). Additionally, incorporating your business name with location keywords + service keywords (for example, “Ultimarenovations” + “Best Bathroom Remodelers” + near “Nampa, Idaho”) helps your business website achieve better visibility in Google search overviews and in the answers of Alexa and ChatGPT.
Guest posting is the practice of writing and publishing an article on someone else’s website or blog. It is one of the most effective and widely used methods for building high-quality backlinks. Through this approach, you can publish content that includes links pointing to your own website. The publisher or site administrator controls both the placement and the attributes of these links, making it possible to ensure they are contextual and, when allowed, set as do-follow.
For example, if you create a LinkedIn account and add your website to your bio section, the link will point to your site, but it will automatically be no-follow, and that’s the only place on that page where you can include it. In contrast, when your article is published on a website with its own top-level domain (TLD), the link attributes can typically be chosen from no-follow, do-follow, or sponsored, depending on the site’s policies.
These advantages make guest posting one of the most valuable strategies for earning powerful, flexible backlinks.